As Facebook is the largest photo sharing website on the web, Snapfish aimed to leverage the existing Snapfish systems in place to provide value to Facebook users. Rather than focus on a simple create and buy flow, we helped to focus the team around creating a rich interactive virtual gifting app that took advantage of Facebook’s viral capabilities. Launching November 2009, Snapfish Photo Gifts allows Facebook users to create fun virtual gifts with their images as well as their friends’ images. These gifts can be placed on other users’ walls and re-gifted to other users. All gifts can be purchased in real form through integration with the Snapfish systems.
